New Delhi: New-age retail startup ZenZebra has raised an undisclosed pre-seed round led by Rukam Capital.
The funding will accelerate ZenZebra’s mission to integrate “phygital” retail into everyday high-footfall spaces like offices, gyms, hotels, and educational campuses, enabling customers to discover products as part of their daily routines.
Since its launch in 2024, the new-age retail startup has collaborated with more than 150 Indian lifestyle and consumer brands, providing them with an innovative offline discovery channel.
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Its presence-based retail model transforms underutilized real-world spaces into curated shopping zones, merging the benefits of physical retail with interactive digital engagement.
“Our vision is simple: where you go should create value. The world should reward presence, not just clicks,” said Tanmay Jain, Co-founder of ZenZebra.
ZenZebra: Creating Authentic High-Intent Interactions Between Brands and Customers
“By embedding product discovery into spaces people already use, we create authentic, high-intent interactions between brands and customers.”
Rukam Capital Founder and Managing Partner Archana Jahagirdar said, “ZenZebra is uniquely positioned at the intersection of physical retail and digital innovation. As consumer demand for interactive shopping experiences grows, their scalable model can transform India’s retail landscape.”
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Operating in venues such as Awfis, Smartworks, and The Lodhi by DLF, ZenZebra is tapping into India’s massive commercial real estate and lifestyle infrastructure.
With over 1 billion square feet of commercial space and millions of daily visitors to gyms, offices, hotels, and campuses, the potential for embedded retail experiences is immense.
The startup plans to expand into multiple cities, enhance its technology platform for real-time engagement, and strengthen its network of emerging Indian brands.
By transforming “everyday spaces” into shopping touchpoints, ZenZebra is bridging the gap between physical presence and purchase decisions, offering a scalable, consumer-centric retail model for modern India.
